PRODUCT ORIENTATION

Product orientation conveyors are used in material handling systems to change the position or facing of products as they move through a production or processing line. These conveyors are designed to rotate, flip, or upend products in a controlled manner to meet downstream equipment, assembly, or packaging requirements. Orientation systems are commonly applied where manual repositioning is impractical due to product weight, size, or handling frequency.

Product orientation conveyors include mechanical and pneumatic designs that support repeatable movement while protecting product surfaces. Heavy duty 90 degree rotating upenders are used to reposition large or rigid items from a horizontal to vertical orientation or between perpendicular planes. Non marking 180 degree rollovers allow products to be inverted while minimizing surface contact, making them suitable for finished or sensitive materials. Heavy duty pneumatic downenders provide controlled lowering and orientation of products using air powered actuation for predictable motion.

These conveyors are typically integrated into automated material handling systems rather than used as standalone equipment. Orientation angle, cycle time, and control logic are selected to match product characteristics and line speed. Systems are engineered to support continuous operation while maintaining alignment and positional accuracy during orientation changes.

Applications

  • Reorienting products for assembly operations
  • Positioning items for robotic handling or inspection
  • Flipping products prior to processing or finishing
  • Aligning loads for packaging or palletizing
  • Transferring products between perpendicular conveyors
  • Supporting orientation changes within automated lines

Industries

  • Heavy manufacturing and fabrication
  • Automotive and transportation equipment
  • Building materials and construction products
  • Appliance and industrial equipment manufacturing
  • Metals processing and fabrication
  • Warehousing and automated distribution

12 Strand | The Big Star Rollover

The Big Star Rollover device rotates panels 180 degrees to be sent to the next stage of the manufacturer’s process. The rollover has 12 strands each with 8 arms mounted 45 degrees apart. The arms of the rollover are aligned with the infeed 796 Line Shaft conveyor so the panels can be staged to be rolled over. Cutouts were placed in the conveyor so that the 12 strands can pass through and rotate 45 degrees for the next incoming panel. Once the panel reaches the other side it is now ready to be sent out. The arms of the roll- over are aligned with the discharge line shaft conveyor and the panels exit the rollover. To protect the finish all the rollers have a poly urethane covering and the arms and channels have UHMW wear strip attached to them. Contact your authorized Roach Distributor to discuss an application you might have for a rollover device in your facility. ref#507790

90 Degree Barrel Upender

This 90 degree barrel upender consists of a two post cradle and a 192 CDLR. Barrels are loaded horizontally onto the cradle and upended onto the CDLR.

ref#578189

Box Downender

Large vertically oriented box is pushed via gravity roller onto the receiving downender. Operator will downend the product into a horizontal position. Operator then activates a lift, allowing the operator to slide 2 or more offset supports underneath the product lengthwise. The operator then pushes the product off onto the next conveyor sequence and returns the downender back to its receiving position.

ref#447175

CDLR Lagged | Bowtie Conveyor

The Bowtie conveyor is designed to convey pipe and other cylindrically shaped products. The trough shape of the roller allows the product to be conveyed with very little side-to-side movement. Angled lifting bars covered with UHMW wearstrip are raised so the rods will roll onto a decline table.

405374

Hydraulic Upender

This hydraulic upender features a gravity roller conveyor mounted to bed assembly, model 196S-51-3-H-7, with 36″ high end stop. Elevation is 20″TOR. Sized for total live load of 500 pounds, this upender can be activated to move product to its “up” position for testing or assembly operations. Finally, the product may be moved off of the upender tray or lowered to its original position and conveyed off of the gravity conveyor section. ref#18476

Inline 180° Rollover

Allows product to enter at one side of conveyor and after “flipping” product 180 degrees, conveys product through unit for next stage in manufacturing process.

Inline Wheel Inverter

Wheels enter this inverter at infeed of belt conveyor, wheel is inverted 180 degrees and is conveyed to discharge of belt conveyor and on to next process in wheel manufacturing/packaging process. A separate drive (electric) is utilized for both belt conveyor and inverter mechanism. The belt conveyor is model 500BSB with 8″ wide belting and B-section V-belt attached to back side of belt for tracking. Rate on conveyor is 5 wheels per minute.

Pneumatic Upender

This pneumatic upender features a gravity roller conveyor bed. Product may enter or exit this conveyor on its gravity roller conveyor bed. The upender can be activated to move product to its “up” position for testing or assembly operations. Finally, the product may be moved off of the upender tray or lowered to its original position and conveyed off of the gravity conveyor section.

Product Rollover

Allows product to enter at one side of conveyor and after “flipping” product 180 degrees, conveys product through unit for next stage in manufacturing process. Notice wire mesh belt conveyors located inside rollover conveyor.

The Big Tipper Upender

The Roach Conveyor Big Tipper provides an efficient method of tipping or rotating metal coils, molds, dies and other heavy loads. The product is transferred onto the Tipper and upended 90 degrees so the discharge conveyor is inline with the feeder conveyor. Contact a Roach Distributor to discuss mechanical upenders and how they can be custom engineered for your particular application.

ref#411822

Get the app!

Access Roach Conveyors tools & resources faster by adding the app to your iPhone or iPad.

1. Tap the Share Icon at the bottom of Safari.

2. Scroll down and tap Add to Home Screen.

3. Tap Add in the upper right corner.